SEO is so important to the success of your website being relevant with the search engines! When you work on Search Engine Optimization — it is like a growing a garden…you have to have quality soil, good seeds, the right amount of water and sunshine.

There are so many elements which play into SEO! A Blog is one of many things included in SEO. By having a professional SEO writer blog about your website, we are able to control the anchor text. This allows us to use your keywords when we make links back to your site. These links help build your search engine credibility and are very beneficial to your SEO campaign. Keep in mind that the most important part of this blog post is that it is relevant and the right keywords are used in conjunction with links to your site.

META tags (more correctly META elements) are a component of HTML and XHTML documents that provide an end user with information beyond that which is displayed in the content of the file, also known as meta data. The name “meta” comes from the Greek work for “self”, that is to say that it is self-referencing. Thus it is data that is inside of a file that simply describes the file. [...]

As this year ends, it is time to reflect on important things and people in our lives. At Central States Media/Mgmt, we have been blessed with great partners and great people who have touched us throughhout the year! I have to say that I am fortunate to have a wonderful family [...]

By now, it goes without saying that a good website means good business. However, thousands of business sites still miss the mark. But what separates a good website from an ok one — or worse, an ineffective one? At Central States Media, we define an effective website as:One that presents a positive and professional image, is useful and informative, and gives the user a reason to interact, transact, and return.

Does your practice or group’s site live up to our definition? Take a look at our checklist of the top 10 hallmarks of an effective website and find out.

Nobody can dispute that quality outcomes and clinical interaction are important in gaining high patient satisfaction scores, but here is something for you to consider as part of your marketing strategy. Research has indicated that as much as 65% of patient satisfaction is based on non-clinical issues (like ambience, communications, expectations, image, and customer service). And here is the important part: a dissatisfied patient will likely tell 20 friends, without being prompted, about his “bad experience.” A satisfied patient usually will only tell a few friends, and then only if asked.